ABSTRACT
The new media otherwise known as the social media is the focus of this study. It is an impact assessment research using the students of Federal University Oye-Ekiti as its study sample. The social media platforms included in this project includes; Facebook, Instagram, Whatsapp and Biogs. Youths, especially undergraduates are the target of the study. The research explores how much quality time youths spend on social media interactions. The method used in carrying out the research is the opinion poll method. It is observed that students spend most of their time chatting and browsing online rather than pay attention to their studies. The research submits that if the recommendations made receive adequate attention, youths will waste less time on irrelevant media platforms to the benefit of their education and future career.
TABLE OF CONTENT
Title page.....................................................................
Attestation ....................................................................
Certification ...................................................................
Dedication .....................................................................
Acknowledgement. ...........................................................
Abstract ........................................................................
CHAPTER ONE
1.0 Introduction .......................................................
1.1 Background to study ................................................
l.2 Purpose of study .....................................................
1.3 Significance of study ................................................
1.4 Scope of study ......................................................
1.5 Limitations of study ................................................
1.6 Objectives of study .................................................
1.7 Methodology .........................................................
1.8 Research questions ...................................................
CHAPTER TWO
2.0 LITERATURE REVIEW
2.1 Evolution of the computer .......................................
2.2 Historical Evolution of lnternet. ................................
2.3 The New Media ......................................................
2.4 Communication Theory ...........................................
2.5 Importance of Effective Communication ...........................
2.6 Empirical Literature ....................................................
2.7 The Perception Theory ..................................................
2.8 The Concept of Social Media ...........................................
2.9 The Concept of eeds and Gratification ...............................
2.10 Theoretical Framework ..................................................
CHAPTER THREE
3.0 METHODOLOGY
3.1 A brief history of Federal University Oye-Ekiti ..............................
3.2 Federal University Oye-Ekiti students and social media ........................
3.3 Analyzing the opinion poll. ......................................................
3.4 An Assessment of the Impact of Social Media ...............................
CHAPTER FOUR
4.1 Summary.............................................................. 39
4.2 Recommendations................................................... 39-40
4.3 Conclusions ............................................................ .40
